ASICS JYUNI
An athlete’s journey starts with what’s most essential. High level athletes begin the process of preparation by removing what doesn’t matter. What remains is only what is essentials to complete the task at hand at the highest level possible. For the release of the new Asics JYUNI FW18 Line, we set out to capture both the essence of essentialism and the start of the athlete’s journey.
Role: Creative Lead
