To launch the Fall 2021 line, The North Face tasked us to unpack one simple question...Have you Ever? We concepted a campaign that embraces the universal nature of 'Have you ever' through a visceral, emotional lens. Following hikers, runners and climbers into the grit and the glory of it all, we allow the viewer to put yourself in each moment and feel it deep within. Using a split screen technique, we paired facial and environmental landscapes. The journey leads an audience spanning ages, demographics, and points of view to ask themselves, “Have you ever been free to discover what you’re capable of?”.

I chose Betty Reid Soskin to speak, because who has a better voice than a 99 year old NPS Park Ranger?

Role: Creative Director
Agency: Stept Studios

Awards: 2022 Clio Sports Bronze